With ALL new sewing machines we sell, we include our famous preferred customer plan. This includes:

•Five years free service and labor
•Unlimited one on one instruction for LIFE
•Lifetime 10% discount on notions, books, thread, fabric, and other accessories
•While you wait service by appointment

Ellure Plus


The Ellure Plus includes a suite of features for embroiderers and avid sewers. Some of these easy-to-use features are powered by Baby Lock IQ Technology which works with the "brain" of the Ellure Plus to help you achieve the results you desire. For example, the USB (Type A) port gives you easy access to designs through a thumb drive.

Additionally, a variety of decorative stitches and a hands-free presser foot lift, makes sewing more convenient. Regardless of if you prefer to use it for sewing or embroidery, you'll love the way the Ellure Plus enhances your creativity.